The Marketing concentration is designed for students who are interested in a career in marketing and/or marketing management. Students in the Marketing concentration, a four-course elective concentration, select from the courses noted. After completing the Marketing concentration, students will have:
- An understanding of a broad marketing function in the management settings;
- An exposure to a diverse set of sub-fields in marketing; and
- An in-depth understanding of how different aspects of marketing contribute to overall management practices.
The concentration emphasizes the important roles of marketing functions and how marketing professionals can add value to the organization and broader society. The concentration is managerial-oriented, with a focus on learning practical and analytical decision-making skills. Courses in the Marketing concentration deploy class discussions, lectures, team projects, and a simulation game as the primary means of pedagogy.
Past placement data indicate that approximately 25 percent of Babson students chose marketing-related jobs immediately after graduation. Because the field of marketing includes a wide-range and diverse number of positions - advertising, sales, market research, brand management, merchandising, etc. - students who elect the Marketing concentration have the flexibility to choose from a diverse set of marketing sub-field courses related to their specific interests and career goals.
In addition, the Marketing concentration ensures the integration of a variety of marketing sub-fields and general management in the required capstone course, contributing to the development of a whole manager with a strength in marketing, rather than simply a marketing specialist in a narrow sense.
Sponsored by: Marketing Division
Faculty Contacts: Sandy Bravo
Approval of other courses to fulfill concentration requirements: Vini Onyemah, Marketing Division Chair.
The Marketing Concentration requires the completion of a total of four (4) courses. Two (2) are required and two (2) are electives. For planning purposes, please note that required courses are generally offered every semester, while electives are usually offered once per academic year (either fall or spring).
Study abroad courses: Students who are studying abroad will be allowed one pre-approved marketing elective to count toward the marketing concentration requirement. If a study abroad course has an MKT prefix, it will count toward your marketing concentration. Students with questions about study abroad course selections and/or approvals toward the marketing concentration should work with the Glavin Office.