MKT4510 : Services Marketing

Academic Unit
Credits 4.00

MKT4510 Services Marketing 
(Formerly MKT4570)
4 General Credits

Services Marketing helps prepare students to function as effective marketers in a services economy by becoming more aware of the nature and characteristics of services. Students completing the course will have knowledge about service quality, the foundation of services marketing, and understand the success factors in services marketing. This course is typically offered in the following semesters: Fall 

 

Prerequisites: SME2011

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