MKT 3508: Engagement and Fundraising
4 advanced management credits
This is a practice-intensive sales course that introduces students to the art and science of engagement and fundraising based on sound ethical and moral principles. It educates students about philanthropy and the strategies for helping individuals and organizations achieve their philanthropic goals. The course will help students to a) identify and deeply understand prospective donors, sponsors, and grant making institutions, b) assess the alignment of their purpose and values with potential asks, c) make the right connections and outreach, d) develop proposal or complete grant application, e) use storytelling to create emotional and rational connections with donors, f) navigate objections and close, and g) stay in touch, report, and nurture donor-beneficiary relationships. This course will equip students with knowledge and skills to excel in fundraising (especially for nonprofits) and winning grants and sponsorships.
Prerequisites: MKT 2000