MKT 3507: Sports Brand Partnership: Building Strategic Collaborations
4 advanced management credits
In "Sports Brand Sponsorships: Strategic Partnerships in Professional Sports," students will explore the dynamic world of sports brand partnerships through a blend of theoretical knowledge and practical application. It analyzes its increasing role and significance in the corporate/brand marketing mix and its importance to event and property producers/organizers, participants, athletes, entertainers, communities and the media. In addition, the course will consider effective methods to plan, price, organize, acquire, implement, measure, and evaluate sponsorships including the development of a holistic corporate sponsorship plan. This undergraduate course is designed to provide students with a comprehensive understanding of how strategic collaborations between sports entities and corporate sponsors can drive brand visibility, revenue, and consumer engagement.
Prerequisites: MKT 2000