Babson College

FME1000 Foundation of Management & Entrepreneurship

4 Credits

This full-year, introductory course exposes students to key entrepreneurship, marketing, business management and organizational behavior concepts. Central to the course is a _learn by doing” approach in which students teams develop and implement an actual business that the College funds. Profits generated by the business activity are used to support a charitable project that the students also coordinate. Through these activities students will have a personal opportunity to explore the challenges and complexities of creating social as well as economic value. In the organizational behavior stream of this section of FME, students will explore their personal entrepreneurial leadership capabilities and how to work with and through others and effectively participate in their business organizations. This section of FME will meet Babson’s undergraduate requirements for a semester long course in organizational behavior.

Prerequisites: None

FME1001 Foundation Management & Entrepreneurship (2 semesters)

4 Credits

This full-year, introductory course exposes students to key management and information systems principles, vocabulary, and techniques. Central to the course is a _learn by doing_ approach and sensitivity toward social responsibility and ethical behavior. Students organize into groups of 30 and are responsible for developing and implementing an actual business that the College funds. Profits generated by the business activity are used to support a charitable project that the students must coordinate as well. Students are introduced to the central concepts of finance, accounting, management, operations, and human resource management. In addition, they learn how information systems are used to manage and control business organizations and how to use productivity tools such as spreadsheet and database programs to manage business organizations more effectively.

Prerequisites: FME1000 and ACC1000 (may be taken concurrently)

FYS1000 First Year Seminar

1 Credit

This course will challenge students to critically examine important aspects of college student life, such as engaging in scholarly dialogue, becoming a proactive learner, and valuing a diverse and inclusive environment. Students will also be asked to reflect on their own abilities and how they can make an impact on campus and beyond. Additionally, students will develop important relationships with fellow students, peer leaders, faculty, and administrators. Students will earn a grade and one academic credit for their successful participation in this program.

Participation in FYS is a graduation requirement for all Babson students.

IMH2511 Honors Seminar I

This section of the Honors Seminar will meet every other week beginning on 1/25

The first semester of the Honors Seminar is designed to accomplish three complementary goals. The seminar provides an opportunity for sophomore honors students to continue to build their community by meeting every other week to discuss an important issue from the perspectives of a number of different disciplines. These discussions will be led by various members of the Babson faculty and will include reference to some preliminary research done by students prior to the class. Secondly, the seminar will expose students to a wide variety of research methodologies and protocols in the contexts of these important issues, so students may become familiar with the processes they will undertake in completing their Honors Projects in their junior and senior years. Thirdly, students will meet a number of different members of the Babson faculty who may serve as important resources in future semesters.

The Honors Seminar is a requirement for all students in the Honors Program, will be graded, and carries one credit for the semester. A second Honors Seminar semester must be taken in either the fall or spring of the student's junior year.

Prerequisites: Acceptance into the Honors Program

IMH2612 Honors Seminar II

This Seminar will meet every other week beginning 1/21

Honors Seminar II is designed to guide Honors Program students through the writing process for their honors project proposal. In this seminar students will identify a research topic, develop a research question, learn how to do a scholarly literature search and use research in their writing, and write a final, polished version of the honors project proposal. The course will be run as a workshop so attendance at all sessions and adherence to all deadlines is essential. This course is required for all junior Honors Program students.

Prerequisites: Acceptance into the honors program, IMH2511

IND2503
Independent Research

IND3601 Independent Research

Independent research is available for all academic divisions. Registration is manual for students through Registrar’s office. Please contact your Class Dean for registration details.

Independent Research provides an opportunity to conduct in-depth research in areas of a student's own specific interest. Students may undertake Independent Research for academic credit with the approval of a student-selected faculty advisor, the appropriate division chair, and the student’s Class Dean. Please note that a student is responsible for recruiting a faculty advisor through his or her own initiative and for obtaining the advisor's prior approval before applying for an independent research project. Authorization for such a project requires submission of a formal proposal written in accordance with standards set forth by the Undergraduate School.

Independent Research projects may carry 1, 2, 3 or 4 credits depending on the scope of the project as approved by the student’s faculty advisor.

IND3602 Independent Research

Independent research is available for all academic divisions. Registration is manual for students through Registrar’s office. Please contact your Class Dean for registration details.

Independent Research provides an opportunity to conduct in-depth research in areas of a student's own specific interest. Students may undertake Independent Research for academic credit with the approval of a student-selected faculty advisor, the appropriate division chair, and the student’s Class Dean. Please note that a student is responsible for recruiting a faculty advisor through his or her own initiative and for obtaining the advisor's prior approval before applying for an independent research project. Authorization for such a project requires submission of a formal proposal written in accordance with standards set forth by the Undergraduate School.

Independent Research projects may carry 1,2,3 or 4 credits depending on the scope of the project as approved by the student’s faculty advisor.

IND3603 Independent Research

Independent research is available for all academic divisions. Registration is manual for students through Registrar’s office. Please contact your Class Dean for registration details.

Independent Research provides an opportunity to conduct in-depth research in areas of a student's own specific interest. Students may undertake Independent Research for academic credit with the approval of a student-selected faculty advisor, the appropriate division chair, and the student’s Class Dean. Please note that a student is responsible for recruiting a faculty advisor through his or her own initiative and for obtaining the advisor's prior approval before applying for an independent research project. Authorization for such a project requires submission of a formal proposal written in accordance with standards set forth by the Undergraduate School.

Independent Research projects may carry 1,2,3 or 4 credits depending on the scope of the project as approved by the student’s faculty advisor.

IND3604 Independent Research

Independent research is available for all academic divisions. Registration is manual for students through Registrar’s office. Please contact your Class Dean for registration details.

Independent Research provides an opportunity to conduct in-depth research in areas of a student's own specific interest. Students may undertake Independent Research for academic credit with the approval of a student-selected faculty advisor, the appropriate division chair, and the student’s Class Dean. Please note that a student is responsible for recruiting a faculty advisor through his or her own initiative and for obtaining the advisor's prior approval before applying for an independent research project. Authorization for such a project requires submission of a formal proposal written in accordance with standards set forth by the Undergraduate School.

Independent Research projects may carry 1,2,3 or 4 credits depending on the scope of the project as approved by the student’s faculty advisor.

IND3612 Independent Research

Independent research is available for all academic divisions. Registration is manual for students through Registrar’s office. Please contact your Class Dean for registration details.

Independent Research provides an opportunity to conduct in-depth research in areas of a student's own specific interest. Students may undertake Independent Research for academic credit with the approval of a student-selected faculty advisor, the appropriate division chair, and the student’s Class Dean. Please note that a student is responsible for recruiting a faculty advisor through his or her own initiative and for obtaining the advisor's prior approval before applying for an independent research project. Authorization for such a project requires submission of a formal proposal written in accordance with standards set forth by the Undergraduate School.

Independent Research projects may carry 1,2,3 or 4 credits depending on the scope of the project as approved by the student’s faculty advisor.

MFE3508 International Consulting Experience
4 Credits

The International Consulting Experience takes the consulting experience global by providing 3-4 students teams the opportunity to work on project assignments with international corporate sponsors. The program begins with pre-departure sessions focused on consulting methodology and intercultural competencies during the fall semester. Travel to the company site will take place over the winter break at which time students will develop the engagement contract and begin on-site primary research. Project work will be completed over the spring semester ending with the team presenting their findings and recommendations to their sponsor company in a written report and an oral presentation.

Students must apply for this course through the Glavin Office

MKT 3504: The NYC Stage & Suite: Exploring Services Marketing through Theater and Hospitality

4 advanced management credits

"The NYC Stage & Suite" is an immersive, transdisciplinary exploration of services marketing and theatrical performance. Set against the bustling backdrop of New York City, this course bridges the theoretical foundations of service marketing with tangible real-world examples from the world of performance, offering students an experiential opportunity in consumer psychology and theater marketing. Through a blend of workshops, guest speakers, tours, and first-hand experiences – from Broadway shows to luxury hotels – students will consider how a theatrical work moves from page to stage and dissect the strategies, challenges, and opportunities inherent in creating memorable service experiences.

Prerequisites: MKT 2000

MOB2322 Career Exploration Lab
1 Non-Academic Credit

This course is designed as a companion learning course for students engaged in an internship experience. The goal of the course is to help students enrich their career learning through facilitated analysis and reflection on their work experience. Students will apply key career concepts to their own situations and be challenged to compare and contrast their experience with that of their peers.

NOTE: The format for this course is self-directed over the course of the internship. You are responsible for completing each deliverable on time. Students must have secured an internship prior to registration in the course (internships will not be provided).

Prerequisites: completion of FME

SEN1201 Designing Presentations to Tell Powerful Stories

(Senior Instructor: Amy Malinowski) It is approximated that there are more than 30 million PowerPoint presentations made each day. That is a lot of time and resources spent presenting—especially if much of that time is wasted on really awful presentations. To communicate effectively, you first have to identify the audience, then organize a coherent narrative, and finally create and deliver that narrative powerfully both orally and visually. This creative process is often something we make no time for but is crucial if we want to design a presentation that will really resonate. In this course, students will learn the process and technical skills needed to design truly great presentations

SEN1203 Motivate Yourself: Making Health and Fitness Easy

(Senior Instructor: Jamie Doyle) This course focuses on motivating and educating men and women about good health in the fields of fitness and nutrition. Over the weeks of the course, we will delve into and practice the basics of strength training, nutrition and overall fitness. We will also discuss the importance of clean eating, cardio and living a heart-healthy life. The course ranges from etiquette at the gym to the actual biology and physics behind working out and eating right. We will dispel myths about the field and students will spend time researching and analyzing websites, companies, and fitness centers that promote good health. In addition to active discussion and interaction with class lectures, this class will involve participation in fitness activities.

SEN1301 Reel VS. Real: How Fictional Media Influences Reality

(Senior Instructor: Celeste Campbell) This course will analyze movies, TV shows, and book excerpts that are fictional but marketed as _based on a true story. We will determine the facts behind each story and examine how our expectation that the media is based in reality affects our perceptions. We will explore the growth of this genre over the past 50 years, focusing on themes such as crime, politics, and romance; potential texts include Argo, Pocahontas, Law & Order, and Pride and Prejudice. This is a discussion-based class supplemented with short readings, articles, and viewings.

Course Schedule: Fridays: January 31, February 7, February 14, February 21, February 28 and March 7 (Showcase of all Senior-Led Seminars)

SEN1302 Sports Decisions Through Analytics

(Senior Instructor: Ryan Duff) Course Description: With the new prominence of sports analytics (i.e. Moneyball, Numbers Never Lie (ESPN), and Accuscore), sports have become much more than just winning and losing. Statistical analysis can predict whether a team will become a dominant force, as well as a profitable franchise. In this hands-on course we will explore and practice sports analytics through statistical programs and techniques that analyze player and team stats in order to determine the keys to building a cohesive team. We will also learn how team owners are able to make strategic decisions using key statistical analyses. Students do not need advanced math or statistical coursework or knowledge to enroll in this course.

Course Schedule: Fridays: January 31, February 7, February 14, February 21, February 28 and March 7 (Showcase of all Senior-Led Seminars)

SEN1303 Marketing Beauty and Fashion from an Ethical Standpoint

(Senior Instructor: Brittany Lo) The course will focus on identifying marketing differentiation strategies in the luxury sector of the beauty and fashion industry. Questions we will consider are: Why are luxury brands’ marketing strategies the strongest? Why are people willing to pay such high prices for these brands? How do ethical business practices determine a brand’s success? The course will use the “Paradoxes of Luxury” framework to analyze real world cases, such as L’Oreal, Hermès, and Louis Vuitton.

Course Schedule: Fridays: January 31, February 7, February 14, February 21, February 28 and March 7 (Showcase of all Senior-Led Seminars)

SEN1305 Social Media Etiquette for Business Professionalism

(Senior Instructor: Will Hallock) Due to the growing ability to connect with others via social media, individuals’ online behavior is becoming increasingly important in the professional setting. Whether during the job search or in everyday communication, social media etiquette is an essential skill for success. This course incorporates a combination of theory (through scholarly articles and publications) and application (through frequent class activities such as practice professional emails, social network profile assessments, and mock social media networking activities), with a heavier emphasis on the latter portion.

Course Schedule:
Friday, January 31 – Effective Email Communication
Friday, February 7 – Using LinkedIn to Highlight Your Skillset
Friday, February 14 – Developing Your Professional Brand on Twitter
Friday, February 21 – Building Your Network on Facebook
Friday, February 28 – Professional Presentation Strategy
Friday, March 7 – Showcase of all Senior-Led Seminars

SEN1307 Enhance Your Presentation Skills through Forensic Arts

(Senior Instructor: Breeana Blackmon) Poetry Interpretation is a specific type of skill within the speech and debate field of Forensics. In this seminar, students will practice this skill by choosing a short poem to interpret, practice performing, and finally present at the final Senior Seminar Showcase.
In the course, students will first and foremost be challenged to step outside of their comfort zones. Poetry Interpretation will not only boost their confidence, but also greatly strengthen their communication and presentation skills. They will learn how to connect with and captivate a crowd or audience. Also, they will develop valuable leadership skills through critiquing and coaching their peers.

To get a better idea of what Poetry Interpretation looks like and how it relates to speech and debate skills, please visit the following links:

http://www.speechanddebate.org/aspx/video.aspx?id=51
https://www.youtube.com/watch?v=BTErgLIYkc4&index=15&list=PLxwwkVu35jxAcS1U-TMYdail3A3gAQbHz

Course Schedule:
Class 1 - Tuesday, January 27
Class 2 - Tuesday, February 3
Class 3 - Tuesday, February 10
Class 4 - Wednesday, February 18 (as February 17 is a Babson Monday)
Class 5 - Tuesday, February 24
Class 6 - Senior Seminar Showcase: Tuesday evening, 3/3 or Friday afternoon, 3/6. Details to be confirmed by first day of class.

SEN1314 Equine Business Management

(Senior Instructor: Elizabeth Monteith) Students in Equine Business Management will apply principles of Babson’s outstanding business education to the equestrian industry. The business of horses is a diverse and historical trade, ripe for innovation that Babson entrepreneurs can provide. In this seminar, we will study competitive governing organizations (such as the United States Equestrian Federation), stables, racing syndicates, and more. Students will also be introduced to many of the equine-related jobs available to business students. No former equine experience is required, just bring your passion and willingness to learn!

Course Schedule:
Class 1 - Wednesday, January 27
Class 2 - Wednesday, February 3
Class 3 - Wednesday, February 10
Class 4 - Wednesday, February 17
Class 5 - Wednesday, February 24
Class 6 - Senior Seminar Showcase: Tuesday or Wednesday evening, 3/1 or 3/2. Details to be confirmed by first day of class.

SEN1332 The Greatest American Scandals

(Student Instructor: Elizabeth D'Agostino) Monica Lewinsky, Richard Nixon, and O.J. Simpson all have one thing in common: they were the subjects of journalistic scrutiny. In this course, we will focus on groundbreaking U.S. scandals of the past century to examine the role of journalism and its complex relationship with democracy. Students will explore politics, history, business, crime, and ethics, and questions about truth through interactive lectures, guest speakers, and media analysis. We will discuss how journalism informs facets of American culture, including gender roles, race relations, political battles, and institutions of power. After learning about historical events like Watergate, Clinton’s impeachment, and the O.J. Simpson trial, students will be able to contextualize current events and ultimately answer the key question of this course: why does journalism matter? Course materials include podcasts, films, and TV shows such as “Slow Burn,” “Catch and Kill”, and "O.J.: Made in America."

Tuesdays: 6:30-9:00pm

SEN1333 Beyond Babson! Navigating Responsible Adulthood

(Student Instructors: Amalya Khashimova and Kemper Watson) Nothing feels better than being efficient and in control. Acquiring the skills to feel that way, however, can take time, and students are all busy (beavers!). In this interactive course, students will learn strategies to save time and money, and to ensure they look and feel their absolute best as they transition into adult life. Students will learn the basics of dress, cooking, mixology, budgeting, and establishing routines to keep their selves and their spaces crisp. Fellow student experts and real-deal adults will help students gain the confidence to make it on their own!

Wednesdays, 6:30-9:00pm

SEN1334 Applying the Creative Cloud

(Student Instructor: Benjamin Stegeman) Any method of augmenting ideas to allow them to become more digestible can set entrepreneurs and other communicators apart from the masses. In this course, students will learn the basics of four Adobe Creative Cloud products--PhotoShop, Illustrator, Premiere Pro, and After Effects--along with how to apply them to different business settings. Students will learn the fundamentals: product mock-up design using flat art, product commercials, product photo editing, basic animations, and general visual presentation techniques. Although this course covers the fundamentals, all skill levels are welcome. Class sessions will consist of learning and practicing the functions of the software, and students will get hands-on experience by working on a small project.

Wednesdays, 6:30-9:00pm

SEN1335 Memes, Virality, and Popular Culture

(Student Instructor: Kaitlyn Sleyster) Students in this course will explore the internet and its relationship to contemporary pop culture, emphasizing the role of humor. How has the internet influenced our understanding of what is “funny?” What makes something "go viral"? In what ways does the internet replace in-person connection? To answer these and related questions, students will analyze memes, TikToks, Netflix originals, and more. As a conclusion to "Memes, Virality, and Popular Culture," students will reflect on the internet’s impact on their own lives in a creative format.
 

Wednesdays 6:30-9:00pm 

SEN1336 Plant Your Stake: Leadership for the 21st Century and Beyond

(Student Instructor: Ryan Wilson) We often measure the success of a business in terms of value to shareholders, but in this course, we'll look at business in terms of stakeholders. Who is a stakeholder, and what role do they play in the outcomes of business and government policy? How can leaders consider various communities of stakeholders in order to make conscious decisions? Students in "Plant Your Stake" will consider the human nature of business operations, including being exposed to the conversation around food systems, environmental impact, and human rights. An emphasis will be placed on systems thinking. Students will walk away with practical tools to use in their future experiences engaging in capitalism.

Wednesdays 6:30 - 9:00 pm 

SEN1337 A Crash Course in Surfing

(Student Instructor: Benji Cantera) There are few feelings that compare to the excitement after you catch your first wave, but acquiring the courage to take action can be daunting. In this interactive course, students will learn the basic information needed to not only talk about the surfing industry as a whole, but also embark on their own surfing journey in the future. Students will learn the history and current landscape of the surfing industry, the process of building a surfboard, what makes a good surf break, and the basics on how to surf. Presentations, guest lecturers, and in class hands-on activities will help students gain the confidence needed to take the next step in their lives!

Wednesdays 6:30 - 9:00 pm

SEN1338 Color Anarchy!

(Student Instructor: Angie Kalsi) Color is all around us and influences our everyday lives. From the clothes we wear to the way we decorate our living environments, the colors we choose to surround ourselves with greatly influence our mood, our decision-making, and even the opinions of those around us. In this course, students will re-learn what they thought they knew about color. They will be encouraged to challenge their own expectations of what color and design can be. In this course, we will be creating!

Tuesdays 6:30 - 9:00 pm

SEN1339 Feeding Yourself in College and Beyond

(Student Instructor: Shalom Mensah) Food is nourishment that we all need, but it can also tell many stories and unite groups of people. This class will supplement your knowledge of cooking, and give you the confidence to get in the kitchen to make yourself an amazing dish that you will be proud of and happy to eat. In addition to being a cooking class, this class is aimed at discussing the ways that each cook can take small steps to incorporate a sustainable approach to their cooking: making stock, composting, and grocery shopping efficiently. Each week, we will eat what we cook. Whether you have never been in the kitchen to make yourself a meal, or you cook everyone once in a while, this is a class for you.

Tuesdays 6:30 - 9:00 pm 

SEN1340 Skill-Driven Portfolio Building

(Student Instructor: Maria Herwagen) Searching for jobs is difficult enough as it is, let alone trying to stand out among a sea of other applicants. Set yourself apart from wordy cover letters and organized resumes by including a portfolio! Whether you're looking for jobs or internships in Marketing, Tech, Data, Arts, or another field, a portfolio will help you showcase your skills to potential employers. In this course, we will cover the basics of portfolio ideation and building, including reader experience, curation, visual structure, and more. Students will devise their own digital portfolios using existing materials as well as come up with ideas for additional content. The class is designed to help students walk out with a usable portfolio. Note: this class will NOT cover financial stock portfolios.

Tuesdays 6:30 - 9:00 pm

SEN1341 Beyond the Salesperson: The Future of Automotive Retailing

(Student Instructor: Matthew Safalow) It’s 2023, and car dealerships still haven’t figured out how to provide the ideal car buying experience. Customers become easily defeated by endless negotiation with salespeople, finance managers, and others. In fact, after members of Congress, car salespeople are ranked as the least trusted professionals in the US. In this course, students will explore the strategies of automotive retailers. We’ll learn about electric vehicles, automotive finance, marketing, and sales, and we will hear from guest presenters from automakers and large dealership groups. Ultimately, students will redefine and imagine the future of car buying.

Tuesdays 6:30 - 9:00 pm

SEN1342 Bop to the Top: Practicum in Artist Management

(Student Instructor: Divya Achanta) Baby, to be number one you got to raise the bar. Grind out [your] best, anything it takes to climb the ladder of success. Despite being active consumers of music, many of us do not get the opportunity to be a part of the industry. In this course, students will learn an overview of music-specific concepts tailored to their interests. With an emphasis on artist management, this seminar covers branding, touring, merchandising, and musical career development for singers like Tyler the Creator and Taylor Swift. Students will end with a capstone presentation making career-sustaining recommendations for an independent artist of their choice.  

Wednesdays 6:30 - 9:00 pm

SEN1343​ When in Rome: Arts, Literature, and History of Ancient Rome

(Student Instructor: Richard Gwinn) The arts, literature, and history of the Roman Empire are still vibrant in American political institutions, culture, and media. This course seeks to give the history of Roman society, from 753 BCE to 476 CE, a thorough examination. Each section of the course (Roman Kingdom, Roman Republic, and Roman Empire) will analyze primary sources of art and literature produced in the given era. We will read poetry, study battles, and learn about architecture, among other things. Immerse yourself in Roman history without worrying about homework or essays!

Wednesdays 6:30 - 9:00 pm

SEN1344: First Impressions: How to Present Your Best Self

Instructor: Nairi Enright  

SEN 1345: Coming of Age Narratives: The Art of TV, Film and Popular Culture

Instructor:  Kristina Dang 

This seminar will explore the genre of coming-of-age TV shows with themes such as love and sex, gender, substance use, wealth and class, and generational trauma. We will watch shows such as Degrassi, Euphoria, Gossip Girl, Glee, and One Tree Hill. Through engaging lectures and interactive discussions, students will be able to contextualize the TV shows they watch. Additionally, students will contribute to conversations by sharing TV shows they enjoy. By the end of the course, we will have a profound appreciation for the art of visual storytelling and depiction of real-life experiences in pop culture. 

SEN 1346: A Journey of Self-Improvement, Both Inside and Outside of the Gym 

Instructor: Jack Shangold CPT 

Exercise science’s applications don’t cease to exist when you leave the gym. They live with you during every step and bite you take. This class will not only analyze how to change your body, but also how to change your mindset outside the gym. Topics that will be covered include, but are not limited to, behavior change, nutrition, hypertrophy and strength training principles, injury prevention and rehab, and how to create a career in the fitness industry. 

SEN1437 Designing Your Babson Life

Instructor: Kylie McCarthy

This is an interactive course designed to help students define their values, access essential resources, and learn from the experiences of others to create an authentic path for their future. Through in-class activities students will:

· define personal values and understand values’ impact on decision-making.

· explore ethical decision-making and personal and professional integrity.

· access resources available at the Center for Career Development (CCD).

· study instructor Kylie McCarthy’s nonlinear path

· address what to do when failure arises.

We will also have a special guest speaker, Brett Jewkes of AMBSE. By the end of the course, students can expect to have a clearer understanding of their personal values and how to apply them.

SEN1348 Celebrity, Scandal, and Success: Behind the Spotlight

Instructor: Chloe Chin

Are you looking for a space where you can talk about celebrity and celebrities? This course is for you! Stars like Taylor Swift, Kendrick Lamar, and Troye Sivan are all part of a much larger story — the narratives of fame, drama, and business that captivate the public. This course unpacks the fascinating world of celebrity culture, where rivalries, scandals, and business ventures collide. Through case studies, we'll explore how and why some stars are lifted up while others are torn down. From public feuds to the contrasting fates of celebrity brands, we'll dive into the narratives that shape public opinion. Through interactive discussions and media analysis, students will dissect the drama, gender dynamics, and power structures that define fame. Together, we'll ask: Why are we so obsessed with celebrity stories, and what do they reveal about success, failure, and ourselves?

SEN 1349 Salt, Fat, Acid, Heat: Why Food Is Good

Instructor: Laci Kim

This course draws inspiration from Samin Nosrat’s Salt, Fat, Acid, Heat to uncover how cuisines around the world master these essential elements of cooking. Together, we will dive into the why behind what makes our favorite foods so irresistible: why is ice cream so delicious? and why does a sprinkle of salt make it even better? Through the lens of food science, social customs, and pop culture, we will explore food’s deeper connections and meanings. Students will engage all their senses — touch, taste, and creativity — by experiencing, savoring, and making dishes that bring these concepts to life.

SEN1350 Passport to 3-Day Weekends!

Instructor: Sarah Yang

With Babson's unique 3-day weekend schedule, students have the opportunity to explore the world beyond the classroom. This course will equip you with the essential skills to plan and execute unforgettable 3-day weekend getaways, both domestically and internationally. Through interactive workshops and hands-on activities, you'll learn the arts of budgeting, finding affordable ways to travel, crafting efficient itineraries, and navigating the complexities of international travel. Leveraging Babson's resources and the instructor’s personal travel experience, you'll discover hidden gems. In class sessions, students will create a capstone presentation planning all the logistics of a successful weekend trip, useful for their next adventure. *No actual travel is included in this course.

The sophomore management experience MAC and TOM module (SME) integrates two subject streams: Technology and Operations Management (3 credits) and Managerial Accounting (3 credits). This module focuses on the internal organization and processes required for entrepreneurial leaders and managers to successfully test and execute business strategies. To be effective, entrepreneurs and managers must design operations, model the expected performance of operational designs, make decisions that strategically manage costs, and take actions that achieve desired results in an ethical manner. The two streams in this module will help build the skills you need to become ethical entrepreneurial leaders and managers. You will experience how the design of operations impacts measured performance, and how modeling expected results before action is taken leads to improved operational decisions. SME will also provide learning experiences that demonstrate the interconnections between the streams.

***Students may not take SME2000 and SME2010 concurrently***

SME2001 Managerial Accounting
3 Intermediate Management Credits

The Managerial Accounting stream in SME builds on knowledge acquired in Financial Accounting but shifts the focus to providing entrepreneurs and managers with relevant information that supports decision making and performance measurement. The stream introduces the language of managerial accounting and teaches students to perform basic management accounting analyses (e.g., costing of cost objects, cost behavior, differential analysis, and performance measurement). The stream requires students to use the results of their analysis to evaluate the design of operations, to make strategic decisions, and to propose action. Issues covered include selecting a profitable mix of products and services, analyzing profits and costs during product development, budgeting for operations, analyzing whether to outsource or insource activities, and managing performance through measurement systems. Throughout the semester we will explore interconnections between management accounting analyses and operational actions.

SME2002 Managing Operations
3 Intermediate Management Credits

Managing operations is vital to every type of organization, for it is only through effective and efficient utilization of resources that an organization can be successful in the long run. This is especially true today, when we see that significant competitive advantages accrue to those firms that manage their operations effectively. We define operations in the broadest sense, not confining the focus within a set of walls but defining the scope to the thoughts and activities necessary to supply goods and services from their conception to their consumption. This course introduces you to the operational challenges that entrepreneurs and managers face and provides a set of tools to aid you in designing, evaluating and managing business processes to meet your organization’s objectives. Throughout the semester we will explore interconnections between operational actions and management accounting analyses.

Prerequisites: ACC1000 and FME1001 or (MOB1000 and MOB1010)

Marketing is involved with the task of ethically marketing products and services in a global environment. In order to survive in the contemporary business world, organizations have to continually bring new ideas and products/services to the market – think creatively, act entrepreneurially and utilize analytical rigor. The Marketing stream of SME will examine how marketers can recognize and utilize changes in the political, economic, social, and technological environments to identify and target opportunities; how to develop and communicate value propositions; and how to develop successful marketing strategies. These strategies will emphasize market analysis and the Four Ps (product, pricing, place, and promotion). Students will also be introduced to the analytical tools and methods crucial to understanding the role of these variables in achieving marketing goals and reaching performance metrics. This stream will also explore issues associated with: social media, marketing research and marketing analytics, buying behavior, market segmentation, branding, retailing, value-based pricing, advertising, sales, and other marketing topics as they are applied to the management of marketing goods and services. Methods of instruction will include lecture, discussion, experiential (involvement) learning, integrative teaching, simulations, and case analysis. Methods of assessment will include: quizzes, presentations, exams and participation. The material and the various methods of instructions are guided by Babson’s learning goals. The marketing stream of SME will primarily integrate with Managing Technology and Information Systems. There will be a joint social media related project and presentation.

*** Students may not take SME2000 and SME2010 concurrently***

MKT2011 Marketing
3 Intermediate Management Credits

The sophomore management experience MKT and IT module (SME) integrates two subject streams: Marketing (3 credits) and Managing Technology and Information Systems (3 credits). This module focuses on helping students develop an understanding of the marketplace and the role of informational data bases, marketing research and marketing analytics in adding this understanding. The two streams highlight the role of marketing and information technology interface in a variety of contexts to enhance the effectiveness of business strategies. Businesses are actively using social media, mobile and online to market their products and services. The two streams will jointly highlight the importance of these information technology advancements in enabling businesses (and marketers) to better serve their customers. SME will also provide learning experiences that demonstrate the interconnections between the streams.

SME2012 Managing Information Technology and Systems
3 Intermediate Management Credits

Managing Information Technology and Systems (MITS), part of the second year management curriculum, is designed to introduce students to the foundational concepts in Information Technology and Systems (ITS) and their application in managing innovation, ITS infrastructure, and organizational partners (suppliers/customers) in the context of a medium/large business. The course will integrate primarily with Marketing and Operations using common/linked cases and joint exercises. The pre-requisites for the course is FME (Foundation of Management and Entrepreneurship).

Prerequisites: FME1001 or (MOB1000 and MOB1010)

STR3000 Strategic Problem Solving

4 Credits

Students who took this as ASM3000 cannot register for this course

Effective leaders excel at identifying and solving the most critical problems facing their organizations. To that end, Babson undergraduates are required to take this advanced management course which helps them to develop practical skills to solve the right problem well. After introducing core concepts and frameworks of strategic management, instructors will introduce their approach to issue-based problem solving. The latter part of the course requires students to work in teams and practice problem solving by identifying, analyzing, and proposing solutions to a strategic problem faced by a company of their choice. This course builds upon and requires students to apply the content of the foundational management courses in accounting, finance, marketing, operations, and microeconomics. Students who are concentrating in strategic management or are interested in consulting are encouraged to take this course as early in their academic career as possible (preferably the end of sophomore or junior year).

Prerequisites: Before enrolling in STR3000, students will need to have completed the following 3 courses: 1) Intro to Financial Accounting, 2) Principles of Finance, and 3) Principles of Marketing, AND;

Pre- or Co-requisites: Students can take the following 2 courses before or concurrently with STR3000: 1) Principles of Microeconomics and 2) Technology Operations Management.