MKT4560 Global Marketing Management
4 General Credits
The purpose of this course is to understand the nature and functions of marketing in a global context, specifically marketing to multiple countries simultaneously. The course will expose students to many different cultures and environments by exploring the materials in diverse national and geographical settings. Students will analyze global market opportunities and develop global marketing strategies which leverage experience, knowledge and investments across multiple countries. The course puts particular emphasis on developing a global mindset among the students. Second-semester junior or senior status is recommended This course is typically offered in the following semesters: Fall and Spring
Prerequisites: SME2011