MKT3525 Marketing Law, Ethics & Social Responsibility
4 General Credits
This course examines the laws related to the 4 Ps of marketing (Product, Price, Promotion, and Place) that every marketing manager needs to know in order to avoid jail time and legal financial sanctions. In addition to learning how to manage legal risks related to the marketing function, students also will study several current marketing related controversies such as food marketing and obesity, marketing to children and “greenwashing” from both the legal and ethical perspectives. The goal of this course is to enable student to create value through the marketing function by being able to anticipate and address future marketing controversies and develop a reputation for ethical and responsible marketing.
Prerequisites: SME2011 and LAW1000