STR 3501: BRAIN RUSH: GENERATIVE AI FOR BUSINESS GROWTH AND STRATEGY
4 advanced management credits
Since OpenAI launched ChatGPT in November 2022, much of the world’s attention has shifted to generative AI – a form of artificial intelligence that responds to natural language prompts with cogent-sounding responses.
Generative AI has prompted leading analysts to forecast trillions of dollars in new market opportunities while propelling the shares of a handful of publicly traded companies satisfying the corporate demand for the technology required to capture AI chatbots’ opportunities and risks.
The attention focused on generative AI raises many questions for business leaders, investors, and policymakers:
• Does generative AI hype anticipate real potential for the technology’s ability to create social and economic value?
• What should policymakers do to maximize generative AI’s opportunities and mitigate its risks?
• How can business leaders capture the opportunity and minimize the risks of generative AI?
• Which generative AI applications will create the most sustainable value for society?
• How can employees, managers, and executives use generative AI to perform their work more effectively and efficiently?
• How can investors pinpoint the companies with the most wealth creation potential and shun the rest?
Brain Rush provides students with core concepts and skills they will need to answer these questions as the technology evolves. As described below in Appendix AI: Brain Rush Core Concepts, the course presents and gives students the opportunity to apply concepts such as:
• New technology opportunity/threat matrix – framework for assessing the business and societal opportunities and threats of new technologies – such as the internet, nanotechnology, the blockchain, generative AI, and quantum computing.
• Value pyramid – a framework for assessing the potential value of generative AI applications;
• Generative AI CEO change agenda – a process to enable business leaders to create new growth trajectories by brainstorming, building, and deploying the right generative AI applications
• Generative AI ecosystem map – a map of the chain of industries – from semiconductors to consulting services -- aiming to deploy generative AI to improve the lives of consumers and organizations.
• Cognitive hunger assessment framework – a model for evaluating potential investments in generative AI startups based on analysis of what distinguishes the 0.4% of founders who take their startup public and run it three years or more thereafter from their peers.
Prerequisites: STR 3000