EPS3501 Entrepreneurship and Opportunity
4 General Credits
EPS3501, EPS3502, EPS3503, EPS3530, EPS3508 and EPS4520 are all equivalent courses. Students can take only ONE of these courses.
Before spending time and money on launching a new venture, it is important to understand if you should launch that particular venture. In fact, some of the main causes of new venture failure are the lack of product-market fit and cash flow problems resulting from underestimating the costs of the venture. This course concentrates on identifying and evaluating opportunities for new business to ensure that the venture has the potential to meet the individual entrepreneur’s goals. Students will work on venture ideas to learn how to determine if there is a sufficient market, what that market requires to be willing to pay for a solution and what it will take for the entrepreneur to deliver that solution. Students will gain first-hand experience with market and customer research as well as a better understanding of what they need to do to determine if an idea represents a true opportunity for them. Students will leave the class being better able to understand their own personal entrepreneurial capacity and the process and tools that they can use for evaluating any venture idea that they may have in the future. Student teams will conduct both primary and secondary research on a venture idea of their choice.
Prerequisites: (SME2021 or FIN2000) and (SME2011 or MKT2000) and (SME2031 or ECN2002)