EPS4530 Launch Your Venture
(Formerly Living the Entrepreneurial Experience)
4 Advanced Management Credits
This hands-on course is designed for undergraduate students who have an entrepreneurial opportunity that they are ready to launch. Students will engage in Entrepreneurial Thought and Action to develop and execute key steps to launch their businesses. During this course, students will do secondary research and primary research where they will engage experts, stakeholders, analogous/complementary ventures, and investors/donors to enrich their understanding of the entrepreneurship ecosystem and test their ideas.
Course readings and cases will provide supplemental background that students will use as they take steps to start their venture. The core of the course is "action-based learning" which will result in pivoting the venture based on information gained in experimenting and testing assumptions. Students will set their milestones to move their venture forward based on where they are in the entrepreneurial process. The course has multiple deliverables related to key actions and decisions in marketing, finance, customer service and operations, all designed to move entrepreneurs closer to launching. Students are expected to work independently as well as interdependently with other entrepreneurs in the course.
Contact time for this course will be split between in-class sessions and out-of-class individual meetings with the instructor.
Prerequisites: FME1001 or EPS1000
EPS4530 (formerly EPS3530), EPS4525, EPS4531, EPS4532, EPS4533 and EPS4534 are equivalent courses. Students can only take one of these courses.