OIM3517 AI Driven Design Thinking: From Insight to Impact
4 Advanced Management Credits
This experiential learning course enables you to work directly with the senior management at Edible Arrangements. Edible Arrangements combines food, gifting, and emotion. The company transformed fresh fruit into a distinctive, giftable experience. Today, Edible is a digitally enabled, franchise-driven system focused on speed, consistency, and scale.
Students will have the opportunity to work on new product development across the company. Examples of current opportunities for innovation include supply chains, technology, and product innovation. Student projects will examine how Edible Arrangements can evolve gifting through AI, using four structured pathways to deliver research insights, creative concepts, functional prototypes, and go-to-market strategies.
Skills learned include practical approaches (such as project management) and business problem solving models as well as implementing the most current Human Centered Design frameworks enabled by generative AI (GenAI), crafting actionable insights and recommendations for Edible Arrangements. (GenAI) tools such as Copilot, Chat GPT and Claude are integrated throughout the experience to deepen insight, enhance creativity, and accelerate learning. This innovative, action-learning course gives you the opportunity to work with senior leaders at a very successful company leveraging Design Thinking, Problem-Solving, and AI tools for business impact. There will be a pitch competition at the end of the course.
For more information on this course click here for a video.
Prerequisites: FME1000 and FME1001 or EPS1000 and MOB1010