SEN1303: Mkt Beauty and Fash Ethical Standpoint

SEN1303 Marketing Beauty and Fashion from an Ethical Standpoint

(Senior Instructor: Brittany Lo) The course will focus on identifying marketing differentiation strategies in the luxury sector of the beauty and fashion industry. Questions we will consider are: Why are luxury brands’ marketing strategies the strongest? Why are people willing to pay such high prices for these brands? How do ethical business practices determine a brand’s success? The course will use the “Paradoxes of Luxury” framework to analyze real world cases, such as L’Oreal, Hermès, and Louis Vuitton.

Course Schedule: Fridays: January 31, February 7, February 14, February 21, February 28 and March 7 (Showcase of all Senior-Led Seminars)